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Google Analytics
Google Analytics

Alphabet› offers Google Analytics

ServiceOperating Status: Currently Offered

Google Analytics tracks and reports website traffic to help businesses understand customers and improve their digital presence.

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Overview

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Google Analytics is part of the Google Marketing Platform and is used by millions of businesses worldwide to measure advertising ROI, track user engagement, and optimize digital marketing campaigns.

Google Analytics - Classification

Industry
  • Analytics
Tags
  • SaaS

Google Analytics - Direct Competitors

  • Adobe

    Adobe logo

    Adobe Analytics

    adobe.com

  • PostHog

    PostHog logo

    Product Analytics

    posthog.com

  • Amplitude

    Amplitude logo

    Product Analytics Platform

    amplitude.com

AttributeGoogle AnalyticsAdobe AnalyticsProduct AnalyticsProduct Analytics Platform
ProviderAlphabetabc.xyz26.1M raised · PublicAdobeadobe.com5.5M raisedPostHogposthog.com182.2M raised · Series EAmplitudeamplitude.com167k raised · Pre-Seed
Founded1998198220202012
Sells ToConsumers, EnterpriseEnterprise—Enterprise, Small Business
Pricing ModelAdvertising, Recurring, Transactional—Recurring, Software, Usage-basedRecurring
OwnershipPublic—Venture CapitalEquity, Venture Capital
Google Analytics

Provider Alphabetabc.xyz26.1M raised · Public

Founded 1998

Sells To Consumers, Enterprise

Pricing Model Advertising, Recurring, Transactional

Ownership Public

Adobe Analytics

Provider Adobeadobe.com5.5M raised

Founded 1982

Sells To Enterprise

Pricing Model —

Ownership —

Product Analytics

Provider PostHogposthog.com182.2M raised · Series E

Founded 2020

Sells To —

Pricing Model Recurring, Software, Usage-based

Ownership Venture Capital

Product Analytics Platform

Provider Amplitudeamplitude.com167k raised · Pre-Seed

Founded 2012

Sells To Enterprise, Small Business

Pricing Model Recurring

Ownership Equity, Venture Capital

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