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AdRoll ABM
AdRoll ABM

AdRoll ABM

ProductOperating Status: Currently Offered

AdRoll ABM helps B2B teams identify high-fit accounts, activate multichannel advertising, and measure account engagement and pipeline.

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Overview
News

AdRoll ABM is NextRoll’s account-based marketing product, formerly RollWorks. It combines buyer-fit, intent, and journey signals with account audiences, CRM-connected workflows, and multichannel advertising to help B2B marketing teams reach decision makers and coordinate campaigns. Predictive tools and automated bidding support activation, while reporting connects account engagement with pipeline and revenue outcomes.

The product remains a distinct B2B offering alongside AdRoll’s separate advertising product. Its official site presents AdRoll ABM as a current platform for identifying and engaging high-fit accounts across channels, with sales and marketing teams using buyer insights to shape targeting and campaign actions. The platform includes measurement for account engagement and pipeline impact.

AdRoll ABM - Classification

Industry
  • Advertising Technology
  • Marketing Automation
Ownership
  • Private
Technology
  • Salesforce
Geographic Exposure
  • Global
Model
  • B2B SaaS
Revenue
  • Subscription
Customer
  • B2B
Tags
  • ABM
  • Marketing Technology

AdRoll ABM - Direct Competitors

  • 6sense

    6sense logo

    6sense Account-Based Marketing Platform, 6sense — Agentic GTM Platform

    6sense.com

  • Abmatic AI

    Abmatic AI logo

    Abmatic AI Platform

    abmatic.ai

  • Madison Logic

    Madison Logic logo

    ABM Display Advertising

    madisonlogic.com

  • Demandbase

    Demandbase logo

    Demandbase Advertising, Demandbase Marketing

    demandbase.com

  • DemandScience

    DemandScience logo

    DemandScience Advertising

    demandscience.com

  • Influ2

    Influ2 logo

    Influ2 Contact-Level Ads

    influ2.com

  • ZoomInfo

    ZoomInfo logo

    ZoomInfo Marketing

    zoominfo.com

AttributeAdRoll ABM6sense Account-Based Marketing Platform, 6sense — Agentic GTM PlatformAbmatic AI PlatformABM Display AdvertisingDemandbase Advertising, Demandbase MarketingDemandScience AdvertisingInflu2 Contact-Level AdsZoomInfo Marketing
ProviderAdRolladroll.com6sense6sense.com526.1M raised · Series EAbmatic AIabmatic.aiMadison Logicmadisonlogic.comDemandbasedemandbase.com318M raised · Series HDemandSciencedemandscience.comInflu2influ2.com11.4M raised · Series AZoomInfozoominfo.com1B raised · Public
Founded20072013202320052006201220172007
Sells To—Enterprise——EnterpriseB2B, EnterpriseEnterpriseEnterprises, Mid-Market
Pricing Model—Recurring, Software——Recurring—Recurring, SoftwareRecurring
Ownership—Equity, Venture Capital——Equity, Venture Capital—Venture CapitalPublic
AdRoll ABM

Provider AdRolladroll.com

Founded 2007

Sells To —

Pricing Model —

Ownership —

6sense Account-Based Marketing Platform, 6sense — Agentic GTM Platform

Provider 6sense6sense.com526.1M raised · Series E

Founded 2013

Sells To Enterprise

Pricing Model Recurring, Software

Ownership Equity, Venture Capital

Abmatic AI Platform

Provider Abmatic AIabmatic.ai

Founded 2023

Sells To —

Pricing Model —

Ownership —

ABM Display Advertising

Provider Madison Logicmadisonlogic.com

Founded 2005

Sells To —

Pricing Model —

Ownership —

Demandbase Advertising, Demandbase Marketing

Provider Demandbasedemandbase.com318M raised · Series H

Founded 2006

Sells To Enterprise

Pricing Model Recurring

Ownership Equity, Venture Capital

AdRoll ABM - Similar Products & Services

  • Foundry ABM logo

    Foundry ABM

    foundryco.com

  • N.Rich ABM Platform logo

    N.Rich ABM Platform

    nrich.io

  • 6sense Advertising logo

    6sense Advertising

    6sense.com

  • Marketo Engage logo

    Marketo Engage

    business.adobe.com

  • 6sense Revenue Marketing Platform logo

    6sense Revenue Marketing Platform

    6sense.com

  • LinkedIn AdPilot logo

    LinkedIn AdPilot

    factors.ai

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