Data4Deals for Banks
Provider 
Founded 2021
Sells To —
Pricing Model —
Ownership Venture-backed

Increase card and digital channel usage with exclusive, personalised rewards that make the bank card top-of-wallet.
For financial institutions, Data4Deals provides a white-label card-linked rewards program that increases frequency and depth of digital channel usage, makes the card top-of-wallet with exclusive personalised rewards, and increases customer satisfaction by helping them save without effort. Banks pay nothing to participate; Data4Deals compensates them with fees per transaction processed.
The solution integrates with existing banking infrastructure and leverages anonymized transaction data to deliver AI-powered personalization at scale.
Cardlytics

Card-Linked Merchant Offers
cardlytics.com
Kard

Commerce Media Network
getkard.com
Fidel

Offers as a Service
fidelapi.com
Visa

Visa Offers Platform
visa.com
Adds products that compete with one of Data4Deals for Banks’ direct competitors but not with Data4Deals for Banks itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Data4Deals for Banks | Card-Linked Merchant Offers | Commerce Media Network | Offers as a Service | Visa Offers Platform | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2021 | 2008 | 1974 | — | 1958 | |
| Sells To | — | Enterprise, Small Business | Enterprise | Enterprise | Enterprises | |
| Pricing Model | — | Recurring, SaaS | Recurring, Transactional | — | Transactional Commission | |
| Ownership | Venture-backed | Public | Venture-backed | — | — |
Provider 
Founded 2021
Sells To —
Pricing Model —
Ownership Venture-backed
Provider 
Founded 2008
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS
Ownership Public
Provider 
Founded 1974
Sells To Enterprise
Pricing Model Recurring, Transactional
Ownership Venture-backed
Provider 
Founded —
Sells To Enterprise
Pricing Model —
Ownership —
Provider 
Founded 1958
Sells To Enterprises
Pricing Model Transactional Commission
Ownership —


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