Plaid
Series D
Plaid provides APIs connecting apps to bank accounts across 12,000 financial institutions.
Founded
2013Founded in 2013 by Zach Perret and William Hockey, Plaid builds financial data infrastructure connecting over 8,000 applications to 12,000+ financial institutions. Through APIs including Link, Auth, Identity, Balance, Transactions, Assets, Signal, and Transfer, developers integrate account linking, identity verification, balance checks, and payment initiation without handling raw banking credentials.
Plaid has raised over 734M across six rounds, reaching an 8B valuation in 2026. Headquartered in San Francisco with offices in New York, London, and Amsterdam, the company employs approximately 1,200 people. After a failed Visa acquisition in 2020, Plaid pursued independent growth, expanding into European open banking and achieving full-year EBITDA profitability.
Plaid - Products & Services
Plaid connects applications to consumer and business financial account data. The product serves business customers through a hosted software platform.
Competing Products
Plaid provides bank data connectivity APIs for lending and underwriting workflows.
Competing Products
Plaid Network is an open banking API connecting fintech apps to thousands of banks, credit unions, and brokerages.
Competing Products
Income verification product providing paystub and employment data for lending decisions.
Plaid Balance returns real-time account balance data.
Plaid Transfer initiates ACH payments with built-in risk scoring.
Plaid Signal scores ACH return risk in real time.
Plaid Identity verifies account ownership with name, email, phone, and address data.
Plaid Transactions provides up to 24 months of categorized transaction data.
Plaid Auth verifies bank account ownership and enables instant micro-deposits.
Plaid Link is a client-side connection component enabling users to securely link bank accounts.
Plaid - Similar Companies
Plaid - Quick Facts
Who are Plaid's competitors?
Companies similar to Plaid include Alt.Fn, Shubox, Morningstar and Akoya.
When was Plaid founded?
Plaid was founded in 2013.
Where is Plaid's headquarters located?
Plaid's headquarters is located in San Francisco, CA, US.
How much has Plaid raised to-date?
As of Aug 17, 2021, Plaid has raised a total of $734.3M (USD).
How many employees does Plaid have?
Plaid has 1,200 employees as of Feb 5, 2024.
Plaid - Classification
- Model
- Revenue
- Customer
- NAICS
- 520000Finance and Insurance
- SIC
- 6200Security And Commodity Brokers, Dealers, Exchanges, And Services
- 6280Services Allied With The Exchange Of Securities Or Commodities
- 6282Investment Advice
Show 8 more industry codes
- NAICS
- 513200Software Publishers
- 510000Information
- 513000Publishing Industries
- 513210Software Publishers
- SIC
- 6000Depository Institutions
- 7300Business Services
- 7370Computer Programming, Data Processing, And Other Computer Related
- 7372Prepackaged Software