Metadata

Metadata develops software for enterprise business-to-business marketing teams to plan and operate paid-media campaigns across digital advertising channels. Its platform brings audience creation, campaign assembly, creative and offer preparation, budget controls, experimentation, and reporting into a shared workflow, drawing on account and engagement data to connect advertising activity with pipeline and revenue measurement.

AI agents assist with repetitive campaign operations, while marketing teams inspect campaign objects and retain approval over launch and spend. The company also offers optional implementation and operating services that help customers configure integrations, campaign structures, and team workflows. Metadata's platform is designed for organizations coordinating paid-media work across channels and internal teams.