Name: ZoomInfo Lite
Brand: ZoomInfo

ZoomInfo Lite is a free, self-serve edition of the ZoomInfo platform that gives individual sales representatives, marketers, recruiters, and small teams access to verified B2B contact and company data. Users can search and filter contacts and companies by industry, job title, company size, and location, then reach business email addresses and phone numbers through the platform or the ReachOut browser extension.

Company insights such as industry, revenue, and employee count help users qualify prospects, and the offering includes AI-assisted email drafting plus integrations with HubSpot and other CRM systems. ZoomInfo positions it as a free entry point for startups, small and midsize businesses, and individual professionals who need prospecting data without a paid subscription.

ZoomInfo Lite - Direct Competitors

Attribute	ZoomInfo Lite	Apollo Data	Lusha Data	Prospector
Provider	ZoomInfo zoominfo.com1B raised · Public	Apollo.io apollo.io251.2M raised · Series D	Lusha lusha.com245M raised · Series D	Seamless seamless.ai75.3M raised · Series A
Founded	2007	2015	2016	2015
Sells To	Enterprises, Mid-Market	Enterprises, SMB	Enterprise, Small Business	Enterprise, Small Business
Pricing Model	Recurring	Recurring, Software, Usage-based	Recurring, Software	Recurring, Software
Ownership	Public	Private Equity, Venture Capital	Private, Venture Capital	Private, Private Equity, Venture Capital