ZoomInfo Labs
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public

ZoomInfo Labs provides go-to-market advisory services that turn customer data into tailored playbooks and workflows.
ZoomInfo Labs engages customer teams with ZoomInfo go-to-market advisors to design data-driven strategies, automated workflows, and personalized playbooks. Engagement scope covers custom data attributes for market and ideal-customer definition, go-to-market modeling, and data-management practices that make insights usable across an organization.
The service also extends to AI-enabled workflow architecture, including standard operating procedures for omni-channel playbooks, configuration guidance for generative-AI and go-to-market tooling, and automation of data pipelines and enrichment, alongside ongoing playbook development for messaging, lead generation, sales velocity, and customer expansion.
| Attribute | ZoomInfo Labs | 6sense Professional Services | Demandbase Professional Services | GTM Engineering Services | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2007 | 2013 | 2006 | 2020 | |
| Sells To | Enterprises, Mid-Market | Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software | Recurring | Recurring, Software | |
| Ownership | Public | Equity, Venture Capital | Equity, Venture Capital | Private, Venture Capital |
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture Capital
Provider 
Founded 2020
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture Capital

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