Waterfall Enrichment
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public

Waterfall Enrichment sequentially enriches CRM records from multiple data sources to improve contact and company data coverage.
Waterfall Enrichment is a ZoomInfo offering that applies enrichment across multiple data sources and workflows to fill gaps in contact and company records. The process can sequence sources for individual records to increase the breadth of available business data.
It supports CRM data workflows where users seek more complete records for routing, segmentation, and outreach. ZoomInfo presents the product alongside its CRM Enrichment capabilities.
Clay

Clay Waterfall Enrichment
clay.com
FullEnrich

FullEnrich Waterfall Enrichment
app.fullenrich.com
Apollo.io

Waterfall Enrichment
apollo.io
| Attribute | Waterfall Enrichment | Clay Waterfall Enrichment | FullEnrich Waterfall Enrichment | Waterfall Enrichment | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2007 | 2017 | 2023 | 2015 | |
| Sells To | Enterprises, Mid-Market | Enterprise | — | Enterprises, SMB | |
| Pricing Model | Recurring | Software as a Service | — | Recurring, Software, Usage-based | |
| Ownership | Public | Private | — | Private Equity, Venture Capital |
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider 
Founded 2023
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital

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