GTM AI by ZoomInfo
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public

GTM AI by ZoomInfo is a developer-facing context platform for go-to-market agents.
GTM AI by ZoomInfo provides a context graph, data, and agent capabilities for developer and go-to-market workflows. The public platform includes Context Agents, data sets, documentation, a marketplace, and tools for connecting AI clients and applications.
The same ZoomInfo data foundation can be accessed through MCP, command-line, and REST API interfaces under shared entitlements. Free and pay-as-you-go options support platform access and enrichment, while enterprise plans offer additional scale and governance; MCP is one access interface, not the full GTM AI platform.
6sense

6sense — Agentic GTM Platform
6sense.com
Apollo.io

Apollo GTM Platform
apollo.io
Clay

Clay Agent Plugin
clay.com
Demandbase

Demandbase AI
demandbase.com
Lusha

Lusha API
lusha.com
| Attribute | GTM AI by ZoomInfo | 6sense — Agentic GTM Platform | Apollo GTM Platform | Clay Agent Plugin | Demandbase AI | Lusha API | |
|---|---|---|---|---|---|---|---|
| Provider | |||||||
| Founded | 2007 | 2013 | 2015 | 2017 | 2006 | 2016 | |
| Sells To | Enterprises, Mid-Market | Enterprise | Enterprises, SMB | Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software | Recurring, Software, Usage-based | Software as a Service | Recurring | Recurring, Software | |
| Ownership | Public | Equity, Venture Capital | Private Equity, Venture Capital | Private | Equity, Venture Capital | Private, Venture Capital |
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider 
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture Capital

Waterfall Enrichment

ZoomInfo GTM Workspace

ZoomInfo Lite

ZoomInfo Copilot

ZoomInfo GTM Studio

ZoomInfo Chorus

B2B Contact Database

ZoomInfo MCP

CRM Enrichment

ZoomInfo Labs

ZoomInfo Marketing

FormComplete

ZoomInfo in ChatGPT

ZoomInfo Chat

ZoomInfo Data as a Service

ZoomInfo Operations

ZoomInfo Talent

ZoomInfo Sales