Champify is the Salesforce-native product of Champify, built around tracking the employment movements of a team's known relationships. It monitors former customers, champions, product users, and stored contacts, flags when one of them leaves or changes role, surfaces the new company and title, and updates the corresponding CRM records so pipelines are not built on stale contacts.

The product turns those moves into sales and retention plays: it helps generate new opportunities at companies where a familiar buyer now works, and it alerts account teams when a champion departs an active account. Provider materials position it for B2B sales and customer-success teams running pipeline generation and churn prevention on Salesforce.