MadKudu MCP exposes MadKudu prospect intelligence to AI tools through the Model Context Protocol.

MadKudu
MadKudu developed predictive lead scoring software for B2B revenue teams before its acquisition by HG Insights.
- Acquired by HG Insights
- Mountain View, CA, USUnited States
MadKudu was started by Sam Levan, Francis Brero, and Paul Cothenet, who had previously built machine-learning and customer-data products at AgilOne. Its predictive scoring software graded leads and accounts on fit, behavioural, and product-usage signals, then pushed those grades into the customer-relationship and marketing systems customers already used. It raised a Series A led by Felicis, after an earlier round led by Benhamou Global Ventures.
Across 2024 and 2025 the company took part in its category's consolidation. It acquired Breadcrumbs.io in October 2024 to extend its signal-based selling, and in August 2025 HG Insights acquired MadKudu, folding its technology into the acquirer's Revenue Growth Intelligence platform. MadKudu's web address now routes to the acquirer, and its offerings are marketed under HG Insights product names.
Products & Services
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Quick Facts
Who are MadKudu's competitors?
Companies similar to MadKudu include Clay, Amplemarket, CaliberMind and ZoomInfo.
When was MadKudu founded?
MadKudu was founded in 2014.
Where is MadKudu's headquarters located?
MadKudu's headquarters is located in Mountain View, CA, US.
How much disclosed funding has MadKudu raised?
As of Aug 11, 2025, MadKudu has disclosed funding of $27.1M (USD). Undisclosed round amounts are excluded.
Classification
- Industry
- Ownership
- Geographic Exposure
- Model
- Customer
- Also Known As
- MadKudu Inc.
- Headquarters
- 812 W Dana St
- Mountain View, CA, 94041
- US
- NAICS
- 513200Software Publishers
- 510000Information
- 513000Publishing Industries
- 513210Software Publishers
- SIC
- 7300Business Services
- 7370Computer Programming, Data Processing, And Other Computer Related
- 7372Prepackaged Software
- Industry
- —Software As A Service Companies
- —Software Companies
- TECHSTAR-INDUSTRY
- —Deep Tech
- —Enterprise and SaaS
- —Gaming, Media and Entertainment


