MadKudu Insights was the reporting and intelligence layer of the MadKudu predictive lead and account scoring platform.
MadKudu Insights presented the output of MadKudu's predictive scoring as expected revenue rather than as lead counts. It combined a predictive engine that graded leads and accounts on fit, behavioural, and product-usage signals with value-based automation that routed the highest-scoring accounts through a customised buyer journey, and it reported funnel performance and acquisition-channel attribution in dashboards that marketing leaders used to justify budget.
The offering was announced in July 2020 as an addition to a scoring product MadKudu had already sold to B2B marketing and revenue teams. HG Insights acquired MadKudu in August 2025 and absorbed the technology into its Revenue Growth Intelligence platform, and the MadKudu Insights name was retired with the brand.
6sense
6sense Sales Intelligence
6sense.com
Factors.AI
Factors.AI Account Intelligence
factors.ai
Pocus
Pocus AI Sales Intelligence
pocus.com
Adds products that compete with one of MadKudu Insights’ direct competitors but not with MadKudu Insights itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | MadKudu Insights | 6sense Sales Intelligence | Factors.AI Account Intelligence | Pocus AI Sales Intelligence | |
|---|---|---|---|---|---|
| Provider |  |  |  |  | |
| Founded | 2014 | 2013 | 2019 | 2021 | |
| Sells To | Enterprise | B2B, Enterprise | Enterprise, Small Business | Enterprise | |
| Pricing Model | Recurring, Software | Recurring, Software, Subscription | Recurring, Software | Recurring, Software | |
| Ownership | Venture-backed | Venture-backed | Private, Venture-backed | Private, Venture-backed, Subsidiary |
Provider
Founded 2014
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture-backed
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Venture-backed
Provider
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 2021
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private, Venture-backed, Subsidiary
Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.
6sense Predictive Modeling estimates account buying stages and guides B2B teams on prioritization and engagement.
Predictive account scoring that identifies in-market accounts and their position in the buying journey.
6sense Revenue Marketing uses buyer signals to coordinate campaigns and measure pipeline impact.
Reporting surface that measures B2B pipeline and engagement performance driven by 6sense data.
Lead Scoring & Signals is Apollo.io's AI lead-scoring product for prioritizing sales prospects.
HockeyStack Account Intelligence provides scoring, stakeholder maps, and account plans for B2B revenue teams.
Aviso Marketing Intelligence identifies and qualifies high-intent leads, enriches them, and routes them to sales representatives.
Lead Forensics Visitor Identification identifies the companies browsing a customer's website and surfaces their firmographic detail, decision-makers, and buying intent.
Account-based marketing platform helping B2B teams prioritize in-market accounts and connect programs to pipeline.
Demandbase AI Chat is a natural-language interface that answers go-to-market questions from account, buying-group, and pipeline data.
RGI Platform is HG Insights' flagship go-to-market application, combining market, account, and buyer data with copilots and agentic workflows.
Lusha Deep Intelligence scores accounts, contacts, and lookalikes against a customer's ideal profile.
Go-to-market signal product that builds custom intent signals from enrichment and first-party data, then runs agents to prioritise accounts.
Company Surge Intent Data scores business accounts on observed research activity across a cooperative of business publishers.
Account-intelligence product that ranks in-market accounts and buying groups from intent signals, then surfaces next-best actions.
Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.
6sense Predictive Modeling estimates account buying stages and guides B2B teams on prioritization and engagement.
Predictive account scoring that identifies in-market accounts and their position in the buying journey.
6sense Revenue Marketing uses buyer signals to coordinate campaigns and measure pipeline impact.
Reporting surface that measures B2B pipeline and engagement performance driven by 6sense data.
Lead Scoring & Signals is Apollo.io's AI lead-scoring product for prioritizing sales prospects.
HockeyStack Account Intelligence provides scoring, stakeholder maps, and account plans for B2B revenue teams.
Aviso Marketing Intelligence identifies and qualifies high-intent leads, enriches them, and routes them to sales representatives.
Keyword-level B2B buyer intent signals drawn from the 6sense Signalverse network.
Lead Forensics Visitor Identification identifies the companies browsing a customer's website and surfaces their firmographic detail, decision-makers, and buying intent.
Account-based marketing platform helping B2B teams prioritize in-market accounts and connect programs to pipeline.
Demandbase AI Chat is a natural-language interface that answers go-to-market questions from account, buying-group, and pipeline data.
RGI Platform is HG Insights' flagship go-to-market application, combining market, account, and buyer data with copilots and agentic workflows.
Lusha Deep Intelligence scores accounts, contacts, and lookalikes against a customer's ideal profile.
Go-to-market signal product that builds custom intent signals from enrichment and first-party data, then runs agents to prioritise accounts.
Company Surge Intent Data scores business accounts on observed research activity across a cooperative of business publishers.
Account-intelligence product that ranks in-market accounts and buying groups from intent signals, then surfaces next-best actions.
