Workflows
Provider 
Founded 2012
Sells To —
Pricing Model —
Ownership —

Workflows is a no-code automation product that connects triggers such as high-intent visits or CRM changes to actions.
Workflows operates as the automation layer of the Leadfeeder platform. Users design flows on a visual canvas by pairing triggers, conditions, and actions, with true-or-false branching, a test mode for dry runs against historical records, and version history with rollback. Triggers include a new high-intent visitor, a CRM record change, an account crossing a scoring threshold, a company joining a list, or a manual run; actions include enriching, scoring, tagging, moving records between lists, updating CRM fields, firing webhooks, and sending alerts.
Pre-built templates cover common revenue motions such as inbound routing, outbound refresh, and CRM synchronization, and Workflows shares its filtering and scoring engine with the Lists product, so a saved list segment can be promoted into a live automation in a single step.
Clay

Clay Workflows
clay.com
6sense

Intelligent Workflows for Sales
6sense.com
Apollo.io

Workflow Engine
apollo.io
ZoomInfo

ZoomInfo GTM Studio
zoominfo.com
| Attribute | Workflows | Clay Workflows | Intelligent Workflows for Sales | Workflow Engine | ZoomInfo GTM Studio | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2012 | 2017 | 2013 | 2015 | 2007 | |
| Sells To | — | Enterprise | Enterprise | Enterprises, SMB | Enterprises, Mid-Market | |
| Pricing Model | — | Software as a Service | Recurring, Software | Recurring, Software, Usage-based | Recurring | |
| Ownership | — | Private | Equity, Venture Capital | Private Equity, Venture Capital | Public |
Provider 
Founded 2012
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public

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