MadKuduMadKudu Insights

MadKudu Insights grades leads and accounts on fit, behavioral, and product-usage signals, then delivers those grades into the customer-relationship and marketing systems revenue teams already used. Its emphasis is on product-qualified leads, the accounts whose in-product behavior indicates genuine buying intent, so sales attention follows demonstrated engagement rather than static firmographic fit alone.

MadKudu introduced the offering in July 2020 alongside a Series A led by Benhamou Global Ventures, building on the scoring platform the company had sold since its founding. After HG Insights acquired MadKudu in August 2025, the technology was absorbed into the acquirer revenue growth platform and is marketed under HG Insights product names rather than the MadKudu brand.