Name: Priority Engine
Brand: Informa TechTarget

Priority Engine by Informa TechTarget — Product Research | aVenture

Priority Engine is TechTarget's intent-driven account and prospect offering. It draws on the research behavior of TechTarget's registered audience, ranking the companies and individuals actively evaluating specific technology categories so sellers and marketers can direct outreach to accounts already in an active buy cycle.

The product shows which vendors and technologies named prospects are researching, adds buying-stage context, and delivers audiences to advertising, CRM, and marketing-automation systems. TechTarget presents the underlying data as permissioned, first-party research observations from its own content network rather than inferred third-party signals.

Priority Engine - Direct Competitors

Attribute	Priority Engine	Buyer Intent	Company Surge Intent Data	Intent Data	ML Insights
Provider	Informa TechTarget techtarget.com115M raised · Public	HG Insights hginsights.com18.3M raised · Series B	Bombora bombora.com	6sense 6sense.com526.1M raised · Series E	Madison Logic madisonlogic.com
Founded	1999	2010	2014	2013	2005
Sells To	Enterprise	Enterprise	—	Enterprise	—
Pricing Model	Advertising, Recurring, Transactional	Recurring, Subscription	—	Recurring, Software	—
Ownership	Public	Private Equity, Venture Capital	—	Equity, Venture Capital	—