Apollo AI
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital

Apollo AI is an AI assistant automating list building, enrichment, and personalized outreach for GTM teams.
Apollo AI Assistant is an AI-powered tool embedded inside the Apollo platform that executes end-to-end outbound sales workflows for revenue teams including sales development representatives, account executives, revenue operations professionals, marketers, and founders. Rather than surfacing suggestions, it builds outputs — prospect lists, enriched contact records, personalized email sequences, and scored account tiers — directly within Apollo using a dedicated AI Context Center that captures a company's product positioning and brand voice.
Email generation draws on Apollo's database of over 265 million contacts and performance data from real outreach campaigns to apply reply-rate benchmarks by industry. The feature supports multi-step workflow execution across list building, enrichment, sequence creation, and automation through natural language prompts, is included at no additional cost on Basic, Pro, and Org plans, and Apollo's policy specifies that customer data is not used to train third-party models.
| Attribute | Apollo AI | HubSpot Prospecting Agent | Nooks AI Sequencing | Revenue Orchestration Platform | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2015 | 2006 | 2020 | 2014 | |
| Sells To | Enterprises, SMB | — | Enterprise | Enterprise | |
| Pricing Model | Recurring, Software, Usage-based | — | Recurring, Software | Recurring, Software | |
| Ownership | Private Equity, Venture Capital | — | Venture Capital | Equity, Venture Capital |
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2006
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2020
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture Capital
Provider 
Founded 2014
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Alice
11x.ai